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New media is a broad term in media studies that emerged in the later part of the 20th century for example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Digital media are any media that are encoded in machine-readable formats digital media can be created, due to the economic importance of digital magazines, . Digital media: new learners of the 21st century explores this burgeoning phenomenon, interpreting its importance and providing a window into 21st-century education. Looking to reinforce the importance of digital media to its brand, bravo's new york upfront event in april had a space called digital world that included tv screens, latops, iphones, and ipads.